Enterprise sales begins well before the deal
A large sales result starts with smaller pieces of work: identifying an opportunity, reaching out and beginning a conversation. At enterprise scale, repeating that work across a pipeline becomes an operating challenge of its own.
Catalent’s case centered on outbound prospecting. We brought AI cold email and cold calling into that part of the sales process to support the work that happens before qualification and closing.
Support outbound across email and calling
The system combined AI cold email with cold calling. Both channels served the same practical purpose: helping the sales team create new conversations at scale.
Outreach sits at the beginning of a longer sales process. The value of the system was in supporting that prospecting work while the team continued to develop opportunities and move deals forward.
A reported $56M in won deals over a year
The case reports $56M in won deals over one year alongside the outbound system. The accompanying dashboard records $56,025,872 in opportunity amount associated with Nick Cornelius.
This was an enterprise prospecting method supporting a substantial sales pipeline. AI handled recurring outreach activity, and the reported deal result reflects the business outcome further along that sales process.
Want similar results?
Tell us where work gets stuck in your business. We’ll talk through the process and where a custom AI system could help.