The ad had done its job. The follow-up was falling behind.
Flagstone Roofing was bringing in enquiries through Facebook ads, but slow follow-up was costing the business opportunities. Getting someone to express interest was only the beginning; that interest still needed to become an appointment.
We focused on what happened after the lead arrived. The opportunity was to make better use of the enquiries already entering the business by taking the delay and repeated manual follow-up out of that part of the process.
Give each new enquiry a response and a follow-up path
We built an AI system to handle the initial response automatically. A new enquiry no longer depended entirely on someone spotting it and finding time to reply before the conversation could begin.
The system also followed up automatically after that first response. This kept the work moving beyond the initial enquiry and supported the process of turning an interested lead into a booked appointment.
More of the same interest became booked appointments
Flagstone reported a booking-rate increase from 19% to 39% with the AI follow-up system. Its dashboard also shows 114 total leads, including 79 Facebook-ad leads carrying $1.824M in opportunity value.
The practical change was in the handoff from enquiry to appointment. Automatic response and continued follow-up helped Flagstone work the interest its advertising was already creating, giving the roofing team more booked conversations to take forward.
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