From 1 Location to 5 — and $300K/Year in Savings
The full growth and operations stack that scaled a longevity clinic from one location in Green Bay to five across the Midwest
The Challenge
Club Five Health is a health, wellness & longevity center that was operating out of a single location in Green Bay, Wisconsin. The team had aggressive growth plans but not the infrastructure to support them — ad campaigns, website traffic, lead forms, and follow-up all lived in disconnected systems, and too much of the patient journey depended on manual work.
Our Solution
We built the systems to scale: tied their ad campaigns, website traffic, lead forms, and follow-up sequences into one funnel; rebuilt their CRM and full patient-journey management; and layered in custom automations, internal and external training systems, and nurturing sequences. Follow-ups weren't basic automations — they were custom sequences firing at the right time, for the right person, based on where the lead came from and what actions they took. We also wrote the email copy powering 6,000 daily deliveries without spam issues.
The Results
Club Five scaled from 1 location to 5 across the Midwest — and is still growing. The automation stack saves the organization $300,000 a year and 67 hours a week, with nothing falling through the cracks across the entire patient journey.
“Working with Nick and the SimpliScale team has honestly been one of the most important pieces of building Club Five to where it's at now. That level of customization made us feel like we had a ginormous team working with us. When something needs to get done, Nick is the person I trust to make it happen — he's probably the most reliable part of my team.”
Ready to Scale?
Every automation we build is bespoke — tailored to your business, your tech stack, and how you actually work. No cookie-cutter solutions.
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