Founder & CEO

Nick Cornelius

I build AI systems for businesses ready to scale. I've helped clients generate over $108M in AI-driven sales.

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Nick Cornelius, Founder and CEO of SimpliScale
Watch Nick's story 4 min · How I went from pharma chemist to running two AI companies
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The Story

From Pharma Chemist to AI Founder

I didn't grow up planning to build AI companies. I started my career as a pharmaceutical chemist making $55,000 a year. The work was steady. The trajectory was flat. I wasn't building anything that was mine.

Four years later, I run two profitable AI companies with 40+ employees between them. I work from a lake house in Texas when I want to, or from anywhere else when I don't. I built the life by building systems — and I did it by learning AI before most service business owners knew what it could do.

The two companies

KingCaller AI is an AI-powered sales automation platform built for weather-dependent businesses — roofers, HVAC companies, restoration shops. It answers calls, qualifies leads, and books inspections during storm spikes when human teams can't keep up.

SimpliScale is the custom side. We build bespoke AI automation for service companies doing $1M+ a year. No generic SaaS templates. Every system is engineered around the operator's actual workflow — their CRM, their call flow, their sales process. Combined, our work has generated $108M+ in AI-driven sales for clients.

Why I only speak from operating experience

There's a flood of AI gurus on the internet right now. Most of them have never run an operation that hires, fires, schedules, or invoices. They're selling courses about a job they've never done. I don't do that. I share what I'm building, what's working, what broke, and what we fixed — because that's the only useful version of this conversation.

If you run a business doing seven or eight figures, and you're wondering what AI actually changes about your day-to-day — that's the conversation I'm in. Not theory. Not hype. The real mechanics of recovering missed revenue, compressing response times, and pulling owner-operators out of the inbox.

By The Numbers

What I've Built

Concrete proof points from operating two AI companies and shipping custom systems for operators across many industries.

$0M+
Generated in AI-Driven Sales
0K+
Professionals Upskilled via Our Platforms
0+
Custom AI Solutions Built and Deployed
0+
Employees Across Two Companies
Behind The Scenes

Where The Work Happens

From the Texas lake house to AI events and the team — a few moments from the operator life.

The Companies

Two Operating Businesses

Both companies serve growth-stage operators. One is platform. One is custom.

Custom AI Automation

SimpliScale

Custom AI automation for businesses ready to scale. Built around your CRM, your sales process, your team. No templates, no off-the-shelf. We map the operation and engineer the AI to fit it.

Explore SimpliScale →
AI Sales Platform

KingCaller AI

AI-powered sales automation platform built for weather-dependent businesses. Answers every call, qualifies every lead, books every inspection — even when storms 10x your call volume overnight.

Visit KingCaller AI →
What I Talk About

Topics I Cover With Operators

These are the conversations I have with business owners every week — on calls, on YouTube, in our private community.

AI Voice Agents for Service Businesses
Building 7-Figure Service Companies
Custom AI vs. Generic SaaS
Storm Season Lead Capture
Sales Process Automation
Service Business Scaling
Where I Publish

Find My Content

I share what we're building, what's working with clients, and what most operators are missing about AI.

Want to Talk Directly?

I do a free AI audit for businesses ready to scale. We'll look at your operations and tell you where AI can recover real revenue. No sales pressure.

Book a Call With Nick ↗