The story so farONE BUILD
LED TO
THE NEXT.
Nick Cornelius is a serial entrepreneur whose work began inside other businesses. After many businesses that failed, he built SimpliScale in November 2022. That became a portfolio, then a community of people building their own version of what comes next.
Before SimpliScale
Learning how businesses work.
Before starting his companies, Nick worked in production, project management, and sales in the pharmaceutical industry. Those roles gave him a close-up view of how businesses operate: the people, the handoffs, and the manual processes that slow teams down.
November 2022 / SimpliScale
Turning better ways of working into a business.
In November 2022, Nick built SimpliScale, bringing the lessons from earlier businesses into a practical focus: helping owners generate more leads, close more deals, make teams more efficient, and automate manual work with AI.
The portfolio / KingCaller AI + AIPhonez
From custom systems to AI companies.
After building SimpliScale, Nick went on to build KingCaller AI, followed by AIPhonez. Each company approaches a different part of the same challenge: helping businesses use AI in ways that make day-to-day work better.
Hundreds of business owners
The work got bigger. The focus stayed practical.
Nick has worked with hundreds of business owners on growth and operations. His work has included clients such as Netflix and Afterpay, alongside owners building and growing their own companies.
2025 → 2026 / The masterminds
Bringing the builders into the same room.
Nick expanded into hosting masterminds and workshops, including Simplify and Scale in Costa Rica in 2025 and Surf and Scale in Puerto Escondido, Mexico, in 2026. A chance to work on the business, exchange ideas, and spend time with people doing the same.