Four years ago I was a pharmaceutical chemist making $55,000/year. Today I run two companies — SimpliScale and KingCaller AI — doing a combined $70,000+ MRR, with 40+ employees and complete time freedom. Here's the actual story, the mistakes, and what worked.
Mid-six-figures in student debt. A salary cap I could see from year three. A career path that promised the same office for 30 years. The math didn't work — I'd be 60 before I had real freedom.
I picked AI automation for service businesses for one reason: every $1M+ contractor is bleeding revenue on missed calls and slow follow-ups, and almost none of them know it. The pain is real. The solution is buildable. The market is enormous.
First year was raw hustle. Cold outreach, manual delivery, learning every tool. I built early systems for roofers because I'd worked storm-damage events with my dad as a teenager and understood the workflow.
Once I had a repeatable build, I hired technicians and account managers. We documented every workflow. The agency went from $5K to $30K MRR by year 3.
Launched KingCaller AI as a weather-dependent vertical play. SimpliScale stayed custom. Both crossed the $20K-$50K MRR mark. Hired a full ops team. I'm in Bali this month. The systems run themselves.
Pick a vertical with real pain. Build the first ten manually. Document everything. Hire before you're ready. Don't take on partners. Move to the place you want to live before you've earned it.
Book a free AI audit. We'll show you exactly how much revenue you're leaving on the table — and what a custom build would look like for your business.
Book Your Free AI Audit Schedule a Call ↗